TRIBAL: The Opportunity With Facebook Cover Images

Whether you love the Facebook timeline or hate it, they will be turned on for all business pages on Friday 30th March!

There are a few steps in getting your business page timeline ready, but the biggest step and biggest opportunity is in uploading your cover image.

Since there is only one day to go until going live, it’s not the time to get stuck in designing the perfect cover image. There is plenty of time to do this later.

The beauty of Facebook cover images is that it can be easily changed whenever you want. Your cover image is now your shop window that you can decorate to showcase your business and brand, as well as any new offerings, products or seasons.

The key is to use this space strategically! The cover image is often the first thing that new visitors will see on your Facebook page. It is your opportunity to communicate in an INSTANT what makes your business different from everyone else.

Facebook has intended cover photos as an expression of your brand’s personality (not for promotions), so anything that captures the true spirit of your business is great! This can include your happy customers using your products and services, a photo collage of your products and services, or just one image that captures really well what you are offering to your customers or clients.

When thinking about the right cover image for you, here’s a tip:

TIP: Put the FEATURES of your products and services aside and think in terms of the BENEFITS and the MEANING they have to your customers – connect with emotions! Emotional connection with you and your business is why they buy from you!

What you cannot include in the cover image

Facebook has strict guidelines about cover images. Here’s what you cannot include:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Here’s some examples of what the big brands are doing for inspiration http://www.facebook.com/about/pages

And here are some examples of some businesses stretching the rules – so this is WHAT NOT TO DO: http://www.hyperarts.com/blog/cover-photo-timeline-facebook-pages-rules

Any questions about cover images? Post your questions in the Facebook group http://www.facebook.com/groups/378313275535240/, I’m happy to answer them there…

Have a great week!

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– Minna

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Minna Salmesvuo

Social Media & Online Marketing Strategist