Quick Start Guide to Instagram for Small Business

By Minna Salmesvuo | June 23, 2015

Instagram has gained popularity in the last year and more and more businesses are starting to use it too. Few of us have time for yet another social network to manage so here’s how you can quickly get started on Instagram, make most of your Instagram posts and push fresh content to your Facebook page and Twitter account at the same time!

What is it?

Instagram is an online photo and video sharing social network. Instagram is app based and makes use of the ever expanding technology that today’s mobile phones offer.

Why use Instagram?

Instagram is now the fastest growing social network and the one that receives the highest level of engagement from users: Engagement on Instagram is 15 times that of Facebook’s. Currently 26% of Australians using social media are using Instagram.

What are Instagram photofilters?

Instagram’s allows you to use photo filters, layers that, when added to a normal photo, gives it the look of professional editing. Use can use filters to:

enhance the colours in a photo
alter the light
givea vintage or retro look etc.

How to use Hashtags(#) on Instagram?

Using hashtags on Instagram is the best way to get your photo in front of other people. Instagram post content is not searchable so hashtags are key for users to find new content and people to follow. The most popular hashtag on Instagram is #love which has been used over 696 million times.

How to link Instagram feed to your Facebook page and Twitter?

Here’s a diagram of how this setup up works with some key notes on what to keep in mind when sharing from one network to the other. e.g. Twitter posts are only 144 characters long.You can download the complete diagram for future reference here:

Download your Instagram integration cheat sheet here!

This video shows step by step how to link Instagram to your Facebook page. Link to linking Twitter can be found on the same page in your Instagram app.