About Social Media Tribe

Social Media Tribe are Online & Social Media Marketing Consultancy based in Drysdale, Bellarine Peninsula near Geelong. We are trained in cutting edge social media marketing strategies and systems used by most well-known internet and social media marketers, and can access an array of tools, services and systems to benefit you.

Meet our team!


Minna Salmesvuo

Social Media Marketing Strategist & Owner

Minna has an 18-year background as business analyst and IT professional in implementing web-based business and marketing solutions for clients in various industries including professional services, accounting, financial services, coaching, beauty health & wellness, retail, real estate, printing, arts & photography, software/app development, manufacturing and higher education.

Minna started Social Media Tribe in 2011 to combine her passions (business systems & marketing communication) and provide online & social media marketing solutions to business clients.

Minna specialises in social media marketing strategy, core message and social media marketing systems using a strategic approach that integrates social media as a seamless part of everyday business and builds long-term relationships with target audiences.

Minna’s Qualifications include:

  • Master of Science (Computer Information Systems – Commerce, & Psychology) University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification

Susan Vukovic

Project Support & Social Media Management

Susan worked for many years in education in a variety of roles before moving on to provide support to the Caroline Chisholm Education Foundation.  She has a background in project management, development management, administration and general project support.  Susan is highly organised and has a knack for resolving difficult issues and saving projects.

Susan is responsible for project support, social media and campaign management, business processes development and admin.

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Steven Barnes

Content Writer

Steven is a writer who has just completed his bachelor's degree in Journalism from Monash University. He has written for numerous publications in the field of hard news journalism before entering the world of communications and professional writing.

Steven loves to help turn words into stories and enjoys weaving a sentence together that flows. Steven is responsible for professional writing of social media posts, Facebook ad campaigns, blog posts and other website and social media content.

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Sara Stapleton

Project Support & Writing

Sara has achieved over 10 years of administrative experience drawing upon her roles as a front desk and customer service administrator, recruitment officer, marketing officer, accounts officer, personal assistant and office manager.

Her experience spans across multiple industries including; marketing, recruitment and human resources, retail, agriculture, banking, real estate, trade and construction. Accompanying her experience is a Bachelor of Commerce (Marketing and Human Resources) obtained at the renowned Deakin University.

Sara is responsible for project support, writing social media content and blog posts.