About Social Media Tribe

Social Media Tribe are Online & Social Media Marketing Consultancy based in Drysdale, Bellarine Peninsula near Geelong. We are trained in cutting edge social media marketing strategies and systems used by most well-known internet and social media marketers, and can access an array of tools, services and systems to benefit you.

Meet our team!


Minna Salmesvuo

Social Media Marketing Strategist & Owner

Minna has an 18-year background as business analyst and IT professional in implementing web-based business and marketing solutions for clients in various industries including professional services, accounting, financial services, coaching, beauty health & wellness, retail, real estate, printing, arts & photography, software/app development, manufacturing and higher education.

Minna started Social Media Tribe in 2011 to combine her passions (business systems & marketing communication) and provide online & social media marketing solutions to business clients.

Minna specialises in social media marketing strategy, core message and social media marketing systems using a strategic approach that integrates social media as a seamless part of everyday business and builds long-term relationships with target audiences.

Minna’s Qualifications include:

  • Master of Science (Computer Information Systems – Commerce, & Psychology) University of Jyvaskyla, Finland
  • Masters of Management – Human Resources, Australian Institute of Management
  • Prince2 Project Management Certification

Susan Vukovic

Project Coordinator & Social Media Manager

Susan worked for many years in education in a variety of roles before moving on to provide support to the Caroline Chisholm Education Foundation.  She has a background in project management, development management, administration and general project delivery. 

Susan is highly organised and has a knack for keeping everything running smoothly with her attention to detail and efficient solutions.
Susan is responsible for coordinating client projects, social media and campaign management, business processes development and admin.
Kate portrait

Katherine Ditchburn

Content Writer

Katherine is a passionate writer completing her Bachelor of Journalism at Monash University. She contributes to health and well-being news-media publications and enjoys travel and lifestyle writing and photography.

Katherine loves delving into new areas of writing and challenging herself to find the most effective use of words for every situation. She is responsible for professional writing of social media posts, Facebook ad campaigns, blog posts and other website and social media content.


Rebekah Maslen

Personal assistant / Social media images


Ryan Barakat

Digital content designer / Tech wiz