Meet The Team

Minna Salmesvuo

Minna is the Social Media Marketing Strategist, Founder and Director of Social Media Tribe which launched in 2011. In 2016, she also published her first book ‘In the Heart of Social Media Marketing – Heart Centered, Authentic Marketing’ drawing on her years of experience in the industry.

Minna’s background in IT, Business Analytics and Marketing Strategy allows her to service a wide range of clients including professional services, accounting, financial services, business consulting, beauty/health and wellness, retail, hospitality, arts and photography, manufacturing and higher education.

Minna loves public speaking and presenting as a guest speaker at events, as well as conducting training workshops for other businesses and organisations. Social Media Tribe has grown exponentially since it’s commencement in 2011, which is a testament to Minna’s hard work and dedication to her business, and passion for the social media marketing industry.

Minna’s Qualifications include:

• Master of Science, Computer Information Systems – Commerce (minor subjects: Accounting, Political Economy and Psychology), University of Jyvaskyla, Finland
• Masters of Management – Human Resources, Australian Institute of Management
• Prince2 Project Management Certification 2008
• Bob Proctor’s 13 month coaching program 2010
• Train the Trainer Certification 2012
• Sales & Leadership Intensive by Blair Sinclair (Singapore) 2012
• Guerilla Business Intensive by T. Harv Eker 2013
• 3 day Master Facilitator Course with Speaker Coach Janelle Johnston 2016

Luke Hallam

With his impressive skills in digital design and video editing, Luke is a crucial member of our team. He excels at editing videos and reels, creating on-brand social media templates, and producing captivating content for our Tribe Training Videos and clients alike.

Luke has a background in graphic, web and motion design, video editing, and animation.

Having worked with businesses to help them communicate their message and build their brand for more than 25 years. He enjoys bringing stories to life through moving images that help to convey important messages that engage with audiences.

Anne Freeman

A published author, and freelance copywriter, with a professional background in sales and marketing and a tertiary qualification in public relations and business, Anne is an integral part of the Social Media Tribe Content Creation team.

Drawing from the many tools in her writer’s toolkit, Anne enjoys embodying the voice and persona of each new client she represents, producing valuable and enjoyable content to speak to varying audiences. With nerd-level organisational skills and off the charts enthusiasm, Anne loves what she does, and it shows.

Casey Scott

Casey is a devoted Social Media Marketing Strategist and Content Creator with a passion for helping clients uncover and share their unique stories and turn them into an authentic driver of business growth. With a rich background in photography, Casey has honed a detailed eye for capturing powerful moments and transforming them into impactful marketing strategies.

Having worked closely with clients across diverse industries, Casey thrives on collaborating to develop tailored social media strategies that align with clients’ goals to craft campaigns that spark genuine engagement. Casey’s approach is hands-on, creative, and deeply client-focused.

In addition to professional endeavours, Casey passionately dedicates spare time to working with charities, embodying a commitment to making a positive impact on the community. Beyond the lens, Casey finds solace in the world of literature and cherishes the art of storytelling. This love for reading, combined with a profound passion for photography and marketing, fuels Casey’s ability to craft content that goes beyond visuals building meaningful connections and driving engagement.

Fuelled by creativity and a client-centric approach, Casey endeavours to amplify the authentic voice and values of each individual or brand. The result is not just content but a genuine and enduring connection that leaves a lasting impact, showcasing the unique essence of every story told.

Naomi Shippen

Naomi Shippen is a traditionally published author, whose work has been featured in literary journals, anthologies, and newspapers. Having her first novel, Far From Harm, published in 2023 has been the highlight of Naomi’s writing career, and she is currently working on her second book, a contemporary psychological thriller.

An active member of the writing community, Naomi loves to attend literary events and is a sought-after podcast guest. Her regular blog features the work of her fellow authors, and she is known for her original and engaging book reviews. Naomi also enjoys sharing her reflections on modern life, with her creative non-fiction essays featured both on her website and in literary publications.

Since joining us at Social Media Tribe, Naomi has given us a welcome boost to the content writing side, jumping in with enthusiasm in any task that we she has been assigned. We feel very lucky to have her as part of our team.

Kathleene Anne Ramos

Kathleene is a dedicated Admin Assistant with a strong background in real estate support and administration. With over three years of experience as a Real Estate Virtual Assistant for Australian-based agencies, she has developed a keen eye for detail and a knack for keeping things organised—from doing administrative tasks such as invoicing, social media management, and email management to maintaining smooth day-to-day operations for clients.

She thrives in roles that require communication, multitasking, and a genuine commitment to helping teams and clients achieve their goals. Known for her reliability and hands-on approach, Kathleene enjoys being the behind-the-scenes support that keeps projects running smoothly and clients well looked after.

Outside of work, Kathleene enjoys staying active through running and cycling, and she’s eager to learn swimming as she hopes to pursue triathlons in the future. She also loves joining fun runs and marathons, finding joy in both the challenge and the sense of community they bring.