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What to Expect After You Start Your Social Media Campaign
November 11, 2025
One of the biggest fears business owners have about outsourcing their social media is this:
“If I hand it over, it won’t sound like me anymore.”
We understand. Your brand voice is precious. It’s the personality your clients have come to know, trust, and love. It’s what makes people feel they’re dealing with a human being, not just a business. The last thing you want is for your feed to sound like it’s been taken over by a generic marketing robot who’s just discovered your business yesterday.
Here’s the thing—capturing your voice is our superpower.
How We Clone Your Voice (In the Nicest Possible Way)
When we work with you, we don’t just grab a few bullet points and go for gold. We immerse ourselves in your brand the way an understudy learns every line, every pause, and every eyebrow raise of the lead actor.
It all begins with our immersive strategy meeting—a deep-dive conversation where we get to know your business, your goals, your audience, and (most importantly) you. We ask a lot of deep questions and then we do something radical: we listen.
From there, we create a comprehensive social media strategy document tailored specifically for you. This isn’t just a plan, it’s the bible for everything we do. It captures every detail that matters — your brand’s history and story, the depth of your business expertise, what sets you apart in your industry, a clear picture of your ideal client, and the pain points they’re facing, alongside your brand voice, tone, key messages, content pillars, visual style, and engagement approach. This document guides every single post, ensuring that whether we’re creating a Facebook update, a LinkedIn article, or an Instagram reel, it feels like you wrote it.
Authenticity Isn’t Lost, It’s Amplified
Some people think outsourcing means sacrificing authenticity. We believe it’s the opposite. By having us do the heavy lifting, you can focus on running your business while knowing your online presence is not just maintained, it’s enhanced.
In fact, we’re here to make sure your voice is so consistent that your audience could recognise you without even seeing your name attached to a post. That kind of brand trust and recognition is valuable. And it’s built through strategy, attention to detail, and showing up consistently—not just when you have time.
How We Work With You
When it comes to creating content, we can be as collaborative or as independent as you like.
We can brainstorm all your topics together, bouncing ideas until we’ve got a bursting content calendar.
Or, you can send us your rough gems—a quick note, a half-formed idea—and we’ll polish them until they shine.
If you’d rather be completely hands-off, we can run the whole show for you.
Whichever approach you choose, your socials will still sound like you. The only difference? It’ll be the ‘you’ who’s well-rested, full of ideas, and never staring at a blank caption box wondering what to post next.
So if you’ve been worried that outsourcing will make your social media feel less authentic… imagine instead a version of you who always knows what to say, says it beautifully, and says it consistently. That’s us.
If your brand or business is lacking in social media strategy or direction it might be time to book a 15-minute strategy session to find out how we can support your business growth.
