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TikTok is the latest trending social media app. It allows users to create and share short videos up to 3 minutes long. It is most famous for its video ‘trends’ that influence the content creation of millions of individuals and businesses around the world.
TikTok is a fast-paced, ever evolving platform that is at the forefront of a new social media era, but is it suited to your business?
The short answer – yes.
The main difference between TikTok and other social media platforms such as Facebook, Instagram and LinkedIn, is its focus on video content. Video trends on TikTok are so quick to appear and move on, that in order to stay relevant businesses have to create a lot more content ‘in the moment’. There is no time to book a professional shoot, film and edit videos in advance.
This results in videos that may appear less ‘polished’ than a professional filming setting, but this is actually a good thing! TikTok videos generally feel more raw and genuine, which helps the viewer develop an authentic connection with the creator.
TikTok videos are perfectly suited to solopreneurs because all you need to get started is your phone and the TikTok app. There is no longer a need for small businesses to invest in expensive camera equipment or professional filming crews in order to create engaging video content that captures your target audience.
Even large corporations have realised the potential of TikTok as a marketing channel. Companies such as Target, Jetstar and Telstra are utilising short-form video content in order to stay on top of trends and foster a less corporate, more personal connection with their followers.
‘But my business is too boring for TikTok!’
We’ve heard so many clients say this when it comes to TikTok and social media in general. With over 500 million monthly active users on TikTok, your audience is most definitely out there.
There is no ‘one-size-fits-all’ formula to being successful on TikTok, but some general rules include:
- Follow the latest video trends and use trending sounds in your videos.
- Use industry and location relevant hashtags in your video captions.
- Be true to yourself and your values – people can see through inauthenticity.
- Be creative! Even a traditionally ‘boring’ industry such as accounting, cleaning or IT can be successful on TikTok.
And lastly… be creative! Even a traditionally ‘boring’ industry such as accounting, cleaning or IT can be successful on TikTok. Check out how these pressure washing, bus driver and cafe barista accounts have used their creativity to reach millions of viewers!
Short form video content is the future of social media. By getting started today, you’ll be ahead of the curve by the time your competitors catch on.
If your brand or business is lacking in strategy it might be time to book a 15-minute strategy session to find out how we can support your business growth.
