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The key to every successful business lies in the planning. While the lead-up to the festive season can be hectic, it is also a time for reflection and reassessment of what is really important to us in life. As 2024 draws to a close, try to carve out some quiet time amid the chaos to look back on the last 12 months, and to think about what you want for your business in the year ahead.
What’s It All About?
Whether you started your business last week or last century, your reasons for doing so may well have gotten lost in the constant hustle of managing so many competing demands at once. If you wrote yourself a mission statement as a starry-eyed start-up, go back and take a look at it. If you never did, now’s the perfect time to start.
Think about what your business means to you and what it can offer to your customers. Ask yourself the following questions:
- Do you have a unique solution to a particular problem?
- Have you invented the best thing since sliced bread and believe that every home should have one?
- Does the thought of working to make someone else rich propel you into action?
Formulate a mission statement and display it in pride of place for everyone to see. Let this document be the guiding light of your business that leads to true north.
Where Do You Start?
Now that you have established the core values and aspirations of your business, it’s time to share them with your customers. While the world of communications and media is constantly changing, there are a few constants that will remain the foundations of how your business interacts with the world.
Your Website
Your website is your calling card and your virtual Head Office. It’s the first place people will go once you’ve caught their eye in a Google search or social media post, so it must be on point. Stand back and take an objective look at your current website as though seeing it for the first time, and ask yourself these questions:
- Is it clear who you are and what your business offers?
- Are the colours fresh and inviting?
- Is it easy for customers to find what they’re looking for and buy your products?
- Does it have all the correct contact information?
- Are there any staff changes that need to be updated?
- Are all your products and services on display?
If you have answered no to any of these questions, the New Year is the perfect time to update your website. Have a chat with the team at Social Media Tribe for support and advice on improving your website.
Your Blog and Newsletter
As well as having a stellar website, your blog, and regular newsletter will provide you with a direct link to your customers. Like your website, your blog and newsletter are completely under your control and are permanent fixtures of your marketing toolbox.
This year, commit to staying in touch with existing customers and attracting new ones via your blog and newsletter. Don’t worry if you don’t have time or writing isn’t your jam, the team at Social Media Tribe will help you with solutions to suit your business needs and budget.
Your Social Media Presence
To draw customers to your website and newsletter sign-up, it is vital to maintain an active social media presence. Testimonials from customers, infomercials and more informal posts featuring the fun side of your personality or the story of how you built your business create trust and rapport. There are so many ways to engage with your customers these days, and the best thing about social media is that it’s free. If you’re unsure of the best approach for you, the team at Social Media Tribe is ready to help.
The Best Way Forward for Your Business in 2025
So, take a moment to mull it over, with a mulled wine or two, and think about your plans for the year ahead. Think about what your business means to you, what you want to achieve, and how you’re going to get there. At Social Media Tribe, we are just as passionate about your business as we are about ours. We are on your side, and we want to see you succeed and achieve all your business dreams and goals.
No matter what business you’re in, communication with customers is the key to your success, and at Social Media Tribe, communication is what we do best.
So get in touch with the friendly team at Social Media Tribe to make 2025 your most successful year ever.
If your brand or business is lacking in social media strategy or direction, it might be time to book a 15-minute strategy session with us to find out how we can support your business growth.
