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Social media can be noisy. You’re scrolling, tapping, dodging sponsored posts, and somewhere between a cat in a cowboy hat and a local plumber dancing to Beyoncé, you see it: a video that makes you stop. That’s cut-through, and it’s exactly what your business needs.
Welcome to the wonderful world of video content.
Video is no longer optional when it comes to best practice social media. Platforms like TikTok and Instagram are heavily weighted toward video in their algorithms, meaning your videos are far more likely to be discovered by new audiences than static images or plain text. TikTok in particular is a discoverability goldmine. You don’t need a massive following, you just need a great video and the right timing.
But beyond the algorithm love, here’s the real magic: when people watch your videos, they feel like they know you. There’s something about hearing your voice, seeing your expressions, and getting a feel for your energy that builds instant connection. You become more than a business, you become a human. And we all know humans buy from humans.
Now, before you break into a sweat thinking about what to say or how to film, take a breath. This is where we come in.
At Social Media Tribe, we live and breathe video content, and we make it ridiculously enjoyable. Whether it’s a slick product demo, a behind-the-scenes look at your team, or you explaining your services (with just the right amount of sass), we’re here to guide you through every step. No scripts? No worries. Camera shy? We’ve got tricks for that too.
And let’s talk about best practice for a moment. Here’s what makes a reel scroll-stopping and strategy-smart:
Short and Sweet
Attention spans are short, so aim for punchy videos under 60 seconds.
Captions are Non-negotiable
Most people watch with sound off (thanks, silent scrollers). Captions help your message land.
Hook them Fast
The first 3 seconds are everything. Start with a bang or a bold statement.
Show your Face
People connect with people. Let your audience see you. They’ll trust you more for it.
Consistency Counts
Showing up regularly builds familiarity and trust over time.
We get that this can feel overwhelming. But integrating video into your social media doesn’t have to be hard. In fact, with us, it’s fun. We help you plan it, film it, caption it, edit it, and post it—all without losing your sanity or your entire Saturday.
So if you’ve been hiding behind static posts and Canva quotes, consider this your sign: it’s time to press record. Let us help you shine on screen (without making you feel like a try-hard TikTok teen).
Because when it comes to building your brand on social media, video isn’t just best practice, it’s your secret weapon. And at Social Media Tribe, we make sure it’s sharp, stylish, and totally stress-free.
If your brand or business is lacking in social media strategy or direction it might be time to book a 15-minute strategy session to find out how we can support your business growth.
